As a business owner, you’re always looking for ways to get ahead of your competition. One way you can do that is by staying on top of the latest trends in your industry.
When it comes to stock photography, there are a few key trends that you should be aware of.
More and more businesses are using quality, original photos in their marketing efforts. This means that if you’re still using generic stock photos, your marketing materials will look dated and unprofessional.
People are increasingly interested in seeing “real” photos in advertising and other marketing collateral. That means photos that show people living their everyday lives, rather than models posing in sterile environments.
Businesses are starting to use stock photography to tell stories. A photo can often convey a complex message more effectively than words alone.
So if you want your marketing materials to stand out, start thinking about how you can use stock photography to tell a visual story about your brand.