Stock photo of Cement Truck at the Old Finkl and Sons at Lincoln Yards Lincoln Park Chicago.

Set the Stage With Brand Photography

by Luke K on September 1, 2020

Do you want to be Defined how you want to be perceived?

Local brand photography can bring clarity to a new or existing observer. Your brand strategy should be a detailed plan that outlines exactly what you’re trying to achieve with brand photography and how you’re going to achieve it.

It is said that memorable brands often tell a story. Brand photography consisting of a library of stock images can be a good place to start depicting an entity or a scene. Similarly, a strong and intriguing image of local Chicago can open doors to new possibilities with visitors and clients.

Remember that branding is a process. And in order to cut through the noise, you must have a strong library of brand images that you can use over time. 

The change in stock photography and photo-sharing has given given professionals and entrepreneurs access to a plethora of easy-to-come-by images. But with everyone using the same pool of images, it’s getting harder to find unique differentiation. There is never a second chance to make a first impression, so marketing professionals have to think ahead.

Like the cover of a novel, stock images are the tip of the iceberg, and what customers are first attracted to. An image can set the stage for a brand, suggesting the beginnings of the story or where one is aiming to get. The image is only the beginning of the story, and just like a good brochure, good images communicate the story with enabling the prospect to act upon it.

As consumers develop various associations with the your brand, you must stay informed and measure results.

Brand materials can make or break the sales team and boost your brand. But they can also work to tell the story of your business. So take the time and start saving your favorite stock images on ChistockImages.com

Other tips: Set Google Email Alerts, Bookmark Social Media Accounts, Read hashtag streams. Get yourself familiar with what the community thinks. Ask for advice. Repeat.

 

Categories: General