How Stock Photos Help Brands Succeed Online

How Stock Photos Help Brands Succeed Online

on May 8, 2020 in All Blog Posts

We see ourselves as big believers.

Believers in success. Believers in making a difference. And most importantly, believers in helping brands who want to discover their true identity and build brand authority through unique and quality content.

If you have ever done any marketing for your business, you probably know the value of unique photography. We are not talking about stock photos that can be found anywhere on the Web. Instead, our main aim is to provide quality stock content for Chicago businesses which are tailored to their needs and matching their budgets.

The advantages of using our Chicago stock images for your brand are numerous. Below, we are listing some of the ones that can impact your marketing strategy.

Saving You Time And Money

The first point we’d like to stress is the time-money equation. It seems like there are plenty of products and services that are designed to save business owners time and money.

We can literally help business owners and managers save time and money. Whether you are a digital agency, a brand in the HORECA business, a local service provider or a non-profit organization, we can assure you that our Chicago stock photography can fit your needs and help you calculate the massive time and money savings.

In our world, the quality Chicago stock images that we work with can literally save you weeks of having to hire photographers, models, and/or other experts in this business. Our entire stock gallery is curated with the best photos from every neighborhood in Chicago, as well as images sorted in different categories.

The Importance Of Versatility And Quality

Versatility is one of the major benefits of using stock photos for your Chicago business. We know that nowadays, there aren’t many people who are skilled in professional photography – let alone skilled in finding different concepts of photography.

In our stock gallery, all of the photos are versatile. You can browse through neighborhoods, similar themes and filters – and find content that matches your needs and helps you customize your online presence in a better way.

Needless to say, each of our stock photos in Chicago is of high quality. This eliminates the need to hire a professional to give you brand images. The quality of our photos does not deteriorate based on the platform used to view them – meaning that you can use them across all of your online and social platforms.

Customize Your Stock Photos To Fit Your Industry Or Niche

As a cherry on the top of the cake, we take pride in creating stock content that is customizable with a text. Entrepreneurs, big brands and digital agencies in Chicago know the value of leaving your own mark in the form of a text on a high-quality image.

That said, you can fully use ChiStockImages and add text to edit each stock image. By doing this, you will draw a parallel between the image and the message you are trying to convey.

Standing Out From Your Competition

We know you have seen so many luxury brands using traditional and digital photography with a twist.

The real “twist” here is their approach to photography. The level of sophistication in the message that is conveyed by luxury brands is a lot more aspirational and complex when compared to the one of consumer products.

With luxurious and high-quality Chicago stock images, you are not only using great photos on your website and social profiles. You are investing in building your brand, buying into a lifestyle and becoming part of your business identity.

In times when customers are very careful about which businesses they involve with, consistency of brand image in the marketplace – through use of stock photos – is what gives them their unique status and displays their aspirational values.

Making The Most Of Stock Images

As we said above, customization is one of the ways you can make the most of your stock images. However, it seems that there are so many ideas out there that can help you position your brand in the right angle and tap directly into your target audience.

You can literally work with our ChiStockImages to crop the images, customize them and focus on the main subject. Every stock photo on our website presents a different story and a different motive which you can maximize on to magnify the subject, focus on a theme or highlight the item you want to bring out in the picture.

When it comes to colors, we can proudly say that they can make or break a brand. Our stock photos of Chicago come in different colors, shades and motives. They can provoke attention, capture interests, inspire, shift moods and even convey different emotions.

So, if you come across a stock image which matches your campaign but is “not that right” when it comes to the colors, you can instantly adjust the color setting of the image and meet your campaign needs.

Final Thoughts

According to HubSpot, in 2020, 70% of companies invest in content marketing, which includes visual marketing strategies.

Another survey found that 32% of marketers think that visual images are the most important form of content for their business.

What is all of this telling us?

Unique and top quality stock photos are hard to find nowadays. If used well, they can help a business align its storytelling and reach a greater target audience.

At this point, business owners should pay attention to quality and brand values. After all, this is the best way to ensure that they are making most of their stock photography.

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