Aerial View of Chicago River Loop

Common Branding Mistake

Posted in Marketing Advice

When it comes to your brand, imagery is Everything. Perhaps even more important than the words you use to describe your business, the pictures you choose communicate who you are—so it’s essential that they be high quality and on-brand.

Unfortunately, many businesses make the mistake of using low-quality images or ones that don’t reflect their brand identity. As a result, their websites and marketing materials look unprofessional and fail to make a strong impression on potential customers.

If you want your brand to be taken seriously, avoid these common mistakes:

1. Using Unlicensed Images

Just because an image is available online doesn’t mean you can use it for your own purposes. Many photos are protected by copyright law, which means you could be sued for using them without permission. If you must use someone else’s image, make sure you have a valid license to do so.

2. Relying on amateurs

Professional photographers may cost more upfront, but they’re worth the investment if you want high-quality photos for your website or marketing campaigns. Hiring an amateur may seem like a money-saving shortcut, but it will ultimately hurt your brand more than it will help.

3. Going for quantity over quality

More isn’t always better when it comes to images—in fact, using too many pictures can actually clutter up your website and make it look less professional.

Categories: Marketing Advice

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